Cadbury announces aggressive emissions-reduction plan
Cadbury Schweppes has announced a plan to cut its net “absolute” carbon emissions. In doing so, it is promoting itself as the first UK food manufacturer to commit to using “absolute” measures in fighting climate change.
By 2020, the confectionery company intends to slash half of its net absolute carbon emissions, with at least 30 percent a result of internal actions.
“We recognize that if we are serious about tackling climate change, we need to be ‘absolutely’ committed,” said Cadbury Schweppes CEO Todd Stitzer in a statement. “This means re-thinking the way we do business, embedding sustainability into every decision we take.”
Cadbury Schweppes also plans a 10 percent reduction in packaging per ton of product in addition to a gradual shift to using up to 60 percent biodegradable packaging.
Commentary: Many people in the U.S. are not familiar with the term “absolute net” when it comes to carbon offsetting (most are more focused simply on purchasing carbon offset credits, as opposed to actual reduction in carbon generation at the source). The Cadbury “absolute net” effort focuses first on minimizing energy use through efficiency improvements, switching to more environmentally energy forms, and then, only as as a last resort, purchasing offsets such as sponsoring the planting of carbon-neutralizing trees, etc.
What we particularly like about Cadbury’s environmental strategy is that they have given the initiative its own brand: “Purple Goes Green.” We have found that “branded” initiatives are easier to understand by employees, generally allow for greater buy-in and acceptance/participation, and also demonstrate greater commitment to the initiative by company leadership as well as the organization as a whole. Kudos to Cadbury!
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News Release from Japan on emission reductions technology
April 23, 2008
Dear Colleagues:
Introducing
NOx Reduction Technology ( NRT )
We would like to introduce NOx Reduction Technology, the revolutionary method of cost effective reduction of diesel and gasoline emissions.
A Japanese scientist has been reforming nitrogen into combustible oxygen and hydrogen.
As you know the atmospheric air contains 78% nitrogen and 21% oxygen. When using 21% of oxygen in the air for combustion (oxidized), 78% of nitrogen being inert gas prevents complete combustion. Nitrogen in the high temperature of an internal combustion engine becomes oxidation, emitting toxic nitric oxide (NOx) and decreasing the amount of oxygen for fuel combustion.
The toxic gases including NOx are greatly results of inefficiency of combustion processes. However, the real culprit is 78% of inert Nitrogen in atmospheric air and we just use it without reforming Nitrogen for much efficient combustion.
Reforming Nitrogen should contribute to less engines losses, improvement of fuel efficiency and the reduction of toxic emissions.
NRT( patent pending ) is the most innovative efficient combustion and the most cost effective and functional products in the world.
NRT has been applied more than 5,000 units for combustion equipments in Japan and the demand of NRT is getting bigger from all sectors of combustion industry.
May we send you the physical science of NRT?
Upon the receipt of the physical science of the Reforming Nitrogen Technology, you will understand clearly that this NRT contains enormous impacts in the combustion and emissions industries around the world. NRT contributes to mitigate emissions and contributes to the health of human and the health of our planet.
Please send your inquiry to: energaki@aol.com
Environmentally Yours,
Moto Inagaki, the representative of Ion Technology Laboratory in Japan
A-1NRT-NewsRelease for scientists