Through the Global Compact arm of the UN, Georg Kell has worked to convince businesses to do their part in “exhibiting and building the social legitimacy of business.” The Compact, this year opening operations in Amman and Cairo, now has approximately 1,500 companies around the world adhering to its 10 principles in the areas of human rights, labour, the environment and anti-corruption. In Kell’s own words, “The business case for principles-based change is no longer just about avoiding costs for getting it wrong; it is increasingly about the benefits for getting it right.”