Recent studies show that up to 75 percent of the value of an organization is based upon its intangible assets — the most significant being ethics.
Seattle, WA. – March 27, 2012 – Holland America and Seabourn earned the coveted Ethics Inside® Certification from the Ethisphere Institute, a leading international think tank dedicated to the research and promotion of best practices in corporate ethics and compliance.
Holland America Line and Seabourn’s leading compliance and ethics programs and environmental stewardship were two of several noteworthy components of their Ethics Inside Certification.
“This distinction is founded not only on the strength of Holland America Line and Seabourn’s current ethics and compliance programs, but on the organization’s continuing efforts to improve. Holland America Line and Seabourn are also recognized for their strong emphasis on workplace health and safety, community engagement and going beyond basic environmental compliance with active support of marine environment and biodiversity. A great example of industry leadership is a software package to prevent whale strikes by ships that Holland America Line developed and makes available to the entire shipping industry free of charge,” said Robert Leffel, director of Compliance Advisory Services for Corpedia, a licensed Ethisphere Institute credentialing partner.
Ethisphere, the provider of independent verification of corporate ethics and compliance programs, awards Ethics Inside Certification exclusively to companies that not only have implemented adequate standards, systems and programs to reasonably prevent compliance failures and ethical breakdowns, but that can also demonstrate the existence of a superior employee and leadership culture that promotes ethical business practices.
Ethisphere’s licensed credentialing partners look at more than 100 separate criteria during the Ethics Inside Certification process, including corporate citizenship and responsibility; overall compliance and ethics program; organizational health and culture of ethics; corporate governance; and regulatory history. No company is expected to excel in all criteria areas—yet the aggregate score must meet or exceed a level at which ethical behavior becomes the core expectation, fundamental compliance systems are in place, tone from the top is clear and the company’s actions bear unmistakable signs of good corporate citizenship. More information about Ethics Inside Certification is available at http://ethisphere.com/inside.
About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]
Holland America Line’s fleet of 15 ships offers more than 500 cruises to 354 ports in 98 countries, territories or dependencies. Two- to 110-day itineraries visit all seven continents and highlights include Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular sailings to ports in the Caribbean, Bermuda, Alaska, Mexico, Canada/New England, Europe and Panama Canal.
Fleetwide, the company features Signature of Excellence enhancements, a commitment totaling more than $525 million, that showcase the Culinary Arts Center presented by Food & Wine magazine — a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes — Explorations Café powered by The New York Times, Digital Workshop powered by Windows, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner’s Dream Beds.
World’s Leading Cruise Lines
Holland America Line is a proud member of World’s Leading Cruise Lines. Our exclusive alliance also includes Carnival Cruise Lines, Cunard Line, Princess Cruises, Costa Cruises and Seabourn. Sharing a passion to please each guest and a commitment to quality and value, World’s Leading Cruise Lines inspires people to discover their best vacation experience. Together, we offer a variety of exciting and enriching cruise vacations to the world’s most desirable destinations. Visit us at www.worldsleadingcruiselines.com.
