Mark Parker(President & CEO, Nike)
December 11, 2007
When it comes to business ethics, Nike has run away from the competition, thanks to the leadership of Parker. This year brought an almost complete elimination of PVCs from Nike products, as well as a 95% reduction in the use of chemical organic solvents. Nike’s new performance shoe, the Soaker, has snap-in midsoles that enable easy disassembly for recycling, 100% recycled laces and “green rubber” with 96% fewer toxins. But it’s not just about design: Nike also proactively fired its Pakistan-based soccer-ball supplier, Saga Sports Pvt., when it could not prove that children were not involved in stitching the soccer balls.
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