Assistant Managing Editor
Forbes magazine

Melanie Wells is an Assistant Managing Editor at Forbes magazine in New York, where she oversees coverage of entrepreneurs, marketing and workplace issues. Since she joined the magazine as a senior editor in 1999, she has assigned and edited stories that have appeared throughout the magazine. She has also written more than 10 cover stories. One article analyzed Jet Blue’s financial and marketing success. Another piece examined the strange power of so-called cult brands. Ms. Wells, who also writes about family-controlled businesses, also explored succession at family-run public companies in a cover story.

Before joining Forbes, Ms. Wells spent five years as a business reporter and marketing columnist for the “Money” section at USA Today in New York. Prior to that, she was a writer and columnist at Advertising Age.

Ms. Wells has also contributed articles to The Wall Street Journal, Psychology Today, and Glamour magazines, among other publications. She is frequently invited to discuss business and marketing trends on TV outlets, including CNN, CNBC, Fox News Channel and ABC’s “Good Morning, America.”