Online virtual worlds like “Second Life” continue to grow at a rapid clip. Commerce, business meetings, and other far racier ‘encounters’ are becoming more commonplace in these virtual worlds.

To help protect its reputation, IBM announced this week that it was establishing a code of conduct to govern its more than 5,000 employees who have a presence (or “avatar”) on “Second Life” and other online universes.

IBM appears to be the first corporation to create rules governing virtual worlds- its guidelines address such things as protection of intellectual property, export controls (!), proper attire, and even sexual harassment and discrimination:

IBM strives to create a workplace that is free from discrimination or harassment and takes steps to remedy any such problems. External virtual worlds, however, are outside of IBM’s control. If you are in a virtual environment in conjunction with your work at IBM and you encounter behavior there that would not be acceptable inside IBM, the recommended approach is to ignore such behavior and to “walk away” or even sign out of the virtual world.

Commentary:Check out the full IBM net-world guidelines here.

Back in the Q2 edition of Ethisphere, we reviewed IBM’s “real world” code of conduct and were impressed - while this online code is not quite as good, they are the first corporation to have established one of its kind, which is impressive in its own right.

See the avatar in the picture up above? That’s the avatar of Sam Palmisano, the CEO of IBM. Other than dressing himself in the IBM blue, it looks like he grew about a foot and hit the gym… sure beats having to work out for real.