Rainforest has gone mainstream. Years ago, Whelan had trouble getting heard. Now, sales of Rainforest Alliance-certified bananas, coffee, and cocoa just passed $1 billion dollars, and the Rainforest Alliance is also the world’s leading certifier of Forest Stewardship Council (FSC) forestlands. Which of her 2007 accomplishments excites Whelan most? She says it was working with Harry Potter publisher Scholastic Corporation to make fewer trees disappear by printing its 12 million copies of the new release Harry Potter and the Deathly Hallows on FSC-Certified paper.