We are filing this one under the category of “Careful Communications” as the Pakistani government is reporting that five people were killed in Kararchi several days ago as a direct consequence of falling billboards in the city which collapsed due to strong winds…

Police confirmed the deaths which were caused when at least twenty billboards collapsed as heavy winds pounded different parts of the city…

Another massive-size billboard on Korangi Road fell on a rickshaw, injuring three persons. Eyewitnesses said that the billboard didn’t fall down right under its location but due to the high pressure of wind, it fell about 30 ft far away from where it was actually fixed…

The City District Government Karachi (CDGK) had banned oversized billboards for a year but allowed them following intense pressure from advertisers…

At the same time, citizens have expressed extreme annoyance with the city’s statement that has asked the citizens to stay in their homes. “I am sure no where in the world citizens have had experienced what we did today,” said one, adding that the citizens of this mega city feel threatened from the ‘mega’ hoardings that have covered the whole city like monsters who can kill anyone, anywhere, and anytime.

Commentary: Now that’s reporting (cover the whole city like monsters who can kill anyone, anywhere and anytime)! Hey Hollywood… see anything interesting here as a movie plot?

Sometimes we are just plain happy for simple things… like not living in Kararchi. Life is complex enough without having to worry about attacking billboards. On a serious note, the pressure from advertisers is real as the Pakistani economy has been on fire over the past few years (growing at nearly 10% annually) – in part due to the ‘global war on terror.’