After nearly two decades, Nielsen recently retired as VP of Communications for Johnson & Johnson. His isn’t a passive retirement however, and during 2007 Nielsen has taken to traveling to as many colleges and universities as possible at his own expense to talk with public relations and business students. He doesn’t use a script but instead spends several days with students discussing his work at J&J and what he sees as his new mission: to help create a values statement that the public relations industry can abide by.