What Are You Going to Do With Your Seat at the Table? Reflections from the 2025 Global Ethics Summit

by Erica Salmon Byrne, J.D.

The dream scenario for any compliance officer?
Eight million questions and no issues.
– Erica Salmon Byrne, J.D.
 

Two weeks ago, I had the honor of joining my colleague Kevin McCormack on stage to open the 16th annual Global Ethics Summit—Ethisphere’s flagship ethics and compliance event. As we watched the opening video, one line hit me right in the solar plexus:

“Our community needs community right now.”

That single sentence captures the essence of why this compliance conference has remained so vital to the profession. It also reflects the founding spirit of our Business Ethics Leadership Alliance (BELA)—created eighteen years ago with a clear purpose: to give ethics and compliance professionals a space to connect, share, and grow.

It’s never been an easy time to work in compliance, but today’s climate—marked by tightening budgets, shifting regulations, and emerging technologies—can make it feel especially lonely. Back in 2008, the compliance function was often seen as a cost center. But now, many leaders in our community have earned their seat at the table by proving the value of effective compliance programs. As Larry D. Thompson reminded me during our fireside chat at this year’s summit, the question now becomes:

“What are you going to do with it?”

4 Takeaways for Compliance Leaders from the 2025 Global Ethics Summit

Throughout the Summit, we heard powerful insights from speakers, panelists, and peers who are shaping the future of our field. Here are four themes that stood out to me.

1. We Need Community—Every Day

Our ethics and compliance community thrives when we learn from one another. One of my goals for every Global Ethics Summit is that every attendee leaves with five new friends and four new ideas. That goes for me, too. No matter how long you’ve been in this profession, there’s always something new to learn from someone else’s experience. This is what makes events like the Global Ethics Summit so powerful—and necessary.

2. Be Humble, and Learn from Mistakes

During a live Ethicast Reacts session with Bill Coffin, we unpacked under-the-radar compliance failures from across industries. These stories aren’t just cautionary tales—they’re learning opportunities. Ask yourself not if something could go wrong at your organization, but how it could happen. Then build your mitigation plan.

3. Culture Is the Foundation

We hosted multiple panels focused on building a speak-up culture—one where employees feel safe challenging leadership, raising concerns, and asking questions. The dream scenario for any compliance officer? Eight million questions and no issues. Make it easy for people to speak up, and invest in systems that help you track what’s being asked—and what’s not.

4. Dial in on Risk—You Know How to Do This

Yes, risks are evolving. But AI governance is still governance. Sanctions compliance is still process. And changes in enforcement are just that—changes. At its core, this work is still about helping people make the right decisions when representing your organization. You know how to do that. You’ve been doing it.

Community, Ideas, and Action—What’s Next?

I’ll be revisiting many of the sessions from this year’s summit in the months ahead, and I fully expect to surpass my “four new ideas” goal. For those of you who joined us—whether in person or virtually—thank you for bringing your energy, expertise, and open minds to this compliance leadership conference.

And if you’re still looking for your own “ah-ha” moment, I invite you to catch the replays from the Global Ethics Summit. Maybe they’ll inspire your next idea, your next new connection, or your next bold move as a compliance leader.

After all, we all have a seat at the table now.

What are you going to do with it?

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Ethisphere and Ethena Team Up to Launch Ethical Management Course 

New training aims to help middle managers understand their critical role in promoting integrity, encouraging a speak-up culture, and making ethical decisions in real-world scenarios

BROOKLYN (April 16, 2025) — Ethena, who offers modern compliance training and tools that do more than check the box, and Ethisphere, a global leader in defining and advancing the standards of ethical business practices, announced the launch of a co-created ethical management training course designed for middle managers. The course aims to help mid-level managers, who play an outsized role in reinforcing a company’s commitment to integrity, encourage a speak-up culture and drive ethical decisions in real-world scenarios.

“Middle managers play a pivotal role in shaping workplace culture – they’re the ones setting the tone for their teams and ensuring company values translate into daily actions, while also navigating ethical gray areas,” said Roxanne Petraeus, CEO and Co-Founder of Ethena. “But without effective training, middle managers might unknowingly reinforce behaviors that create a culture of silence around misconduct. We saw the need to design a course that guides ethical decision-making for this crucial group of managers, and Ethisphere was the perfect partner to create it with.”

Research shows that when managers lead with ethical integrity in the workplace, employees follow. A report from Ethisphere underscores how impactful managers can be when they actively engage with their teams about ethics and compliance – employees in these environments are twice as likely to feel comfortable raising concerns and 24% more likely to feel a personal responsibility to ensure the company does the right thing. The research also highlights the importance of equipping managers with the right tools and training to effectively handle misconduct reporting; direct managers remain the most common reporting channel when raising a concern, with the vast majority (64%) going directly to their manager. 

“The expectation for companies to lead with integrity goes far beyond avoiding legal consequences—it’s a proven driver of long-term value,” said Erica Salmon Byrne, Chief Strategy Officer and Executive Chair of Ethisphere. “Organizations that embed ethics into the culture of the organization see measurable outcomes: stronger financial performance, enhanced employee loyalty, increased consumer trust, and elevated brand reputation.”

Ethena and Ethisphere’s Ethical Management course helps mid-level managers take concepts from theory to practice with tips they can use to make an immediate impact on their teams. The course is complete with three sections: 

  • What is Ethical Management? This section starts with an introduction to ethical management, exploring the business impact of ethical behavior for middle-managers and leadership executives.
  • Creating a Speak-up Culture: Managers learn how they can set the right tone, foster open communication within their teams, and encourage employees to report concerns without fear of retaliation.
  • Psychological Safety: This section defines psychological safety, why it’s essential for high-performing teams, and how managers can create an environment where employees feel safe to share ideas and concerns.

As convenient as it is effective, the course takes only 15 minutes to complete, is available in multiple languages, and can be accessed on mobile devices. Like all of Ethena’s courses, training content is highly customizable to reflect the company’s workplace, values, and brand colors. 

Companies can learn more about the course and preview it here.


About Ethena

Ethena provides innovative, effective compliance training and tools for companies. Instead of just checking a box, Ethena training builds ethical and inclusive company cultures while providing admins with a seamless software experience to navigate the increasingly-complex web of compliance training requirements. Companies who use Ethena have access to a modern library of 150+ customizable course modules, an employee hotline, case manager, and phishing simulator. Ethena is trusted by People and Compliance teams at Airbnb, Zendesk, Pinterest, Notion, BetterUp, and more. 

The company was founded by Roxanne Petraeus and Anne Solmssen, who drew upon their diverse backgrounds in the U.S. Army, consulting and startups to reinvent the antiquated world of compliance training. Learn more at www.goethena.com.

About Ethisphere

Ethisphere is the global leader in defining and advancing the standards of ethical business practices that strengthen corporate brands, build trust in the marketplace, and deliver business success. Companies turn ethics, compliance, and culture into a business advantage by leveraging Ethisphere’s data-driven program and culture assessments featuring the latest guidance and the practices of hundreds of global organizations across the 8 pillars of an ethical culture, and 240+ ethics, compliance, social, and governance data points delivered through a proprietary software platform. Ethisphere also honors superior integrity programs through World’s Most Ethical Companies® recognition, brings together a community of industry experts with the Business Ethics Leadership Alliance (BELA), and advances ethical business practices through the Global Ethics Summit, Ethisphere Magazine and the Ethicast podcast. For more information, visit Ethisphere.com.

Transforming Supply Chain Due Diligence: From Funnel to Hourglass with AI  

By assessing program maturity of a subset of your suppliers and determining their residual risk, AI enables a scalable, high-visibility model for due diligence.
 

How AI and GenAI Are Revolutionizing Supplier Risk Management by Enhancing Transparency, Efficiency, and Scalability 

by Craig Moss and Dave Ferrucci 


Your company has 10,000 suppliers in 30 countries. You may be concerned about the potential use of forced labor in your supply chain or struggling to track suppliers’ carbon emissions. Customers are demanding better supply chain due diligence to mitigate their own social and environmental risks. In some countries, regulations now require you to not only assess your suppliers’ environmental and social risks but also take action to reduce them—and publicly report your efforts. 

Historically, companies have relied on a breadth-and-depth approach: conduct a broad assessment of all 10,000 suppliers to determine their inherent risk based on factors like location and the nature of their business, then narrow the focus to 100-200 key suppliers for deeper analysis. These suppliers are typically selected based on how critical they are, the amount of money spent with them, and their inherent risk. However, this model is not scalable and relies too heavily on inherent risk assumptions.  

A New Approach: Using AI and GenAI to Build a Scalable Model 

By combining deep expertise in supply chain risk management with the application of artificial intelligence (AI) and more specifically, generative artificial intelligence (Gen AI), a new scalable approach has emerged. Instead of relying solely on broad assessments, this approach focuses on residual risk—the risk that remains after accounting for a supplier’s risk management capabilities. This new approach turns a funnel into an hourglass by using the residual risk data from the 100 to extrapolate across the 10,000 suppliers.  

Here is how the model works:  

  1. Select the 100 from the 10,000. This can be done using the today’s common techniques by assessing criticality, spend, and inherent risk. In the future, the quality of this selection process will be improved by the results from the bottom of the hourglass.  
  2. Assess the program maturity and residual risk of the 100 suppliers. Gain visibility into the systems and controls that these suppliers use to manage environmental and social risk. Knowing the maturity of your suppliers’ management systems is essential to knowing the residual risk they pose. This will take you far beyond generalizations that suppliers in one country are riskier than those in another country. Gaining visibility into the residual risk also allows you to be far more effective in allocating resources and prioritizing where to focus.  
  3. Extrapolate residual risk to the 10,000 suppliers. Using AI/GenAI, the insights gathered from the 100 can be scaled back up to better understand the overall residual risk of your complete supply chain. Suddenly, you can go from the 10,000 to the 100 and back to the 10,000. This turns the traditional funnel into an hourglass, allowing companies to move between granular and broad risk assessments efficiently.  

AI-Powered Risk Prediction and Transparency 

Although AI/Gen AI can be used to select the 100 from the 10,000 at the top of the hourglass, we are going to focus on the bottom of the hourglass. The supply chain maturity assessment data (and resulting residual risk data) gathered from the 100 can be used with AI/Gen AI to find patterns and distinguish those patterns based on a wealth of conditional context. So, when you are looking to apply what you learned from the assessments in the funnel to the broader data set (that is, the bottom of the hourglass) understanding how bigger data clusters and groups behave from a risk perspective gives you predictive and explanatory power. In effect, you are able to say which of your suppliers is likely to have high residual risk because of how similar they are to other high-risk suppliers, and different they are from lower risk suppliers, according to various criteria. 

Trust and transparency are critical to supply chain risk management and to the use of AI and Gen AI. In both cases, trust and transparency start with the data. Understanding the reliability, currency, and consistency of the data sources used to train the AI is essential. The saying “garbage in, garbage out” has never been more accurate. For example, using a supply chain due diligence maturity assessment designed by experts provides valuable data on the program maturity of your suppliers that goes well beyond asking simple yes/no questions. This helps address the challenge with GenAI where the precise sources used to generate an answer are not readily available from the underlying Large Language Model (LLM). The data generated from the supply chain due diligence maturity assessment is combined in the LLM with additional public data and your internal proprietary data to gather nuanced insights.  

Additionally, using Retrieval Augmented Generation (RAG) systems that combine LLMs with search can ensure that AI responses are backed by verifiable sources. This involves pinpointing the original data sources, narrowing the scope of data from which answers are generated, and providing direct access to those sources, including a reliability score. RAG solutions can increase the transparency related to the precise data contributed to those answers linking to original sources. To further improve transparency, we can ensure the process revealed by the LLM for summarizing that data follow established rules for helping to ensure trust. 

AI models sometimes generate inaccurate or misleading results called hallucinations. This problem can be reduced through the utilization of reliable residual risk data from the narrow part of the hourglass. The power of GenAI is its ability to predict answers based on patterns in the data. The predictions are heavily conditioned by the context in the query, which means the resulting answer is a probabilistic prediction. Using the residual risk data is one key factor in improving the reliability of the prediction. 

A Use Case: AI-Driven Supply Chain Risk Management 

Imagine an assessment reveals that most of your top 100 suppliers have high residual risk due to weak social compliance policies and inadequate training. GenAI can: 

  1. Identify patterns in high-risk suppliers. AI detects which supplier characteristics are most associated with high risk. These patterns are then applied to the entire supplier base, allowing companies to predict which of the 10,000 suppliers are likely to pose similar risks Moreover, reinforcement learning (correcting where the AI made a mistake in forming and applying the pattern) allows for quick and iterative improvement to the assessment of the residual risk in a transparent way. 
  2. Generate tailored supplier communications. Following this example, we can combine the data showing a weakness in social policies and training among your suppliers with information on new regulations requiring enhanced due diligence to uncover forced labor. This new regulation requires your company update its Supplier Code of Conduct and communicate it to all suppliers and internally to those that manage the suppliers. The challenge is you have is customizing communications to 10,000 suppliers in 30 different national legal jurisdictions, and which span a variety of business types (e.g., contract manufacturers, logistics companies, employment agencies.)  GenAI can modify your Supplier Code of Conduct based on the law and your increased requirement that suppliers have strong internal policies and conduct internal training on forced labor. AI can draft a customized communication for each supplier based on the nature of their business, their country, and any unique conditions imposed by their country. This will dramatically reduce the time to respond and quite likely improve the quality of the result. 
  3. Enhance internal training and compliance. Gen AI can analyze which of your internal teams interact with the highest risk suppliers and tailor training and communication materials that use the specific forced labor scenarios they are most likely to encounter.  

Many companies are using or experimenting with AI/Gen AI, but few have successfully integrated it into a scalable supply chain due diligence program. The solution is to turn the funnel into an hourglass. By assessing program maturity of a subset of your suppliers and determining their residual risk, AI/GenAI will enable you to gain visibility into the broader environmental and social residual risk of your entire supply chain while taking reasonable steps to build a scalable program that better meets the requirements of customers, investors, and regulators. 

How AI Helps Key Partners Manage Supply Chain Risk 

How AI Can Upscale Your Supply Chain Risk Management 

ABOUT THE AUTHORS 

Craig Moss is Executive Vice President of Measurement at Ethisphere and a leading expert on using management systems to improve compliance and risk management performance within companies and across supply chains. He is also a Director at the Digital Supply Chain Institute, where he developed a program to accelerate and scale digital transformation, and a unique new data trading framework. 

Dave Ferrucci is an award-winning Artificial Intelligence researcher and keynote speaker who created IBM’s Watson and led the Watson team from its inception in 2006 to its celebrated success in 2011 when Watson defeated the greatest Jeopardy players of all time. Since then, Dave has helped companies within the financial services and healthcare industries implement AI in their own operations. He is presently Managing Director for the Institute for Advanced Enterprise AI.

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Ethisphere Recognizes Applied Materials with Compliance Leader Verification™ 

Award recognizes organizations with an outstanding commitment to achieving a best-in-class ethics and compliance program 

Scottsdale, AZ – March 19, 2025 – Ethisphere, a global leader in defining and advancing the standards of ethical business practices, announced today that Applied Materials, Inc. has earned the coveted Compliance Leader Verification for 2025 and 2026. 

Applied Materials is the leader in materials engineering solutions used to produce virtually every new chip and advanced display in the world. The company’s technology enables high-performance, energy-efficient semiconductors to power the world’s most critical electronic systems, from AI data centers to electric vehicles. 

“Congratulations to Applied Materials for achieving Compliance Leader Verification recognition,” said Leslie Benton, Senior Vice President and Deputy General Counsel, Ethisphere. “Our team is impressed by the company’s commitment to ethical business practices and its clear investment in compliance, including a comprehensive and highly visible business conduct training program.” 

“Applied Materials is honored to receive the prestigious Compliance Leader Verification recognition,” said Teri Little, Senior Vice President, Chief Legal Officer and Corporate Secretary for Applied Materials. “This award underscores our unwavering commitment to operating with responsibility and integrity across the entire enterprise, from our board and executive leadership to our more than 35,000 worldwide employees.” 

The Compliance Leader Verification process involves a rigorous review of an ethics and compliance program and corporate culture. It includes completing the Ethics Quotient® (EQ), a questionnaire covering the elements of an effective program; benchmarking program practices against the World’s Most Ethical Companies®; and extensive document review and interviews with executives and stakeholders. 

Applied Materials’ performance was evaluated on six key areas: program resources and structure; perceptions of ethical culture; written standards; training and communication; risk assessment, monitoring and auditing; and enforcement, discipline, and incentives. 

More information about Compliance Leader Verification is available at https://ethisphere.com/what-we-do/leader-verification/ 

About Ethisphere  

Ethisphere® is the global leader in defining and advancing the standards of ethical business practices that fuel corporate character, marketplace trust, and business success. Ethisphere has deep expertise in measuring and defining core ethics standards using data-driven insights that help companies enhance corporate character. Ethisphere honors superior achievement through its World’s Most Ethical Companies® recognition program, provides a community of industry experts with the Business Ethics Leadership Alliance (BELA), and showcases trends and best practices in ethics with Ethisphere Magazine. Ethisphere also helps to advance business performance through data-driven assessments, benchmarking, and guidance. Learn more about Ethisphere at https://www.ethisphere.com

About Applied Materials 

Applied Materials, Inc. (Nasdaq: AMAT) is the leader in materials engineering solutions used to produce virtually every new chip and advanced display in the world. Our expertise in modifying materials at atomic levels and on an industrial scale enables customers to transform possibilities into reality. At Applied Materials, our innovations make possible a better future. Learn more at www.appliedmaterials.com


Media Contact – Ethisphere
Bill Coffin 
[email protected]

Ethics Pays: Doing Business with Integrity Drives Stock Performance

by Bill Coffin

The more you invest in ethics, the more it pays off—because the value of ethics scales upward.
 

Anyone who has watched an episode of the Ethicast will be familiar with my signoff: “Strong ethics is good business.” I say that because I believe it deeply. Ethics is not a feelgood exercise or a drift into ideology. It is a strategic differentiator that builds better businesses by making them more innovative, more resilient, and more attractive to talent, markets, and capital. And best of all, this isn’t just a passionately held opinion. Through the Five-Year Ethics Premium, we have the data to back it up.

This year, the Ethics premium is 7.8%. That’s the amount by which the publicly held honorees of this year’s World’s Most Ethical Companies have outperformed a comparable index of their peers over the last five years. That’s not a small number. But what would a direct investment in long-time World’s Most Ethical Companies honorees look like from a long-term return perspective?

Let’s Find Out

There are 136 honorees in the 2025 World’s Most Ethical Companies. (You can see the full honoree list here.) Of those, there are 49 honorees that are both publicly held and have been recognized 10 or more times. We will look at this cohort, as a benchmark of the long-term value creation of best-in-class business integrity.

Next, we will determine the share price of each company on Jan. 2 of the year they first earned World’s Most Ethical Companies honors. (A few of them went public later in the year after their first recognition, so their starting stock price will be set to that date.) Then, we will determine the share prices of these companies on Jan. 3, 2025, the first trading close of this year.

For this exercise, we will invest $100,000 – an amount large enough to buy a decent chunk of stock without verging into numbers so big they lose their meaning—into each honoree company on Jan. 2 of their first year of World’s Most Ethical Companies recognition. We’ll divide that by the starting share price. To keep things simple, we will use dollar-based investing, so this fictional investment amount can buy fractions of a share. Now we know how many imaginary shares we would own of the honoree company. Then we multiply the number of shares by the Jan. 3, 2025 share price to see what the investment is worth today. We repeat this for each of the 49 companies

So, How Did We Do?

The entire seed funding for this project is $4.9 million USD ($100K x 49 companies) paid into the fund by variable amounts from 2007 through 2016.

By Jan 3, 2025, the total value of these 49 stock holdings amounted to $17,949,045 (rounded up). The total seed fund grew over time by 366%, for a nearly 3.6x total return on investment. Total profit on this fund is $13,049,045 over the life of the fund. This only reflects stock price and does not include shareholder dividends.

So, there we have it. It’s a simple and easily replicated model that relies entirely on publicly available information. Variants of this model run against different cohorts of publicly held World’s Most Ethical Companies honorees will produce similarly compelling results. Any investment in ethics pays off, but as our experiment here shows, the more you invest in ethics, the more it pays off, because the value of ethics scales upward. Amid times of turmoil and uncertainty, ethics remains one of the safest investments around.

Invested Companies 

  • AccentureACN (NYSE) 
  • Aflac, Inc.AFL (NYSE) 
  • Allstate Insurance CompanyALL (NYSE) 
  • Anywhere Real Estate Inc.HOUS (NYSE) 
  • Aptiv PLCAPTV (NYSE) 
  • Best Buy Co., Inc.BBY (NYSE) 
  • CapgeminiCAP.PA (Euronext Paris) 
  • CBRE Inc.CBRE (NYSE) 
  • Colgate-Palmolive CompanyCL (NYSE) 
  • Deere & CompanyDE (NYSE) 
  • Dell Inc.DELL (NYSE) 
  • EatonETN (NYSE) 
  • EcolabECL (NYSE) 
  • Energias de Portugal, SA (EDP)EDP.LS (Euronext Lisbon) 
  • HCA Healthcare, Inc.HCA (NYSE) 
  • Henry Schein, Inc.HSIC (NASDAQ) 
  • Iberdrola, S.A.IBE.MC (Bolsa de Madrid) 
  • Ingredion IncorporatedINGR (NYSE) 
  • Intel CorporationINTC (NASDAQ) 
  • International Paper CompanyIP (NYSE) 
  • JLL (Jones Lang LaSalle Incorporated)JLL (NYSE) 
  • Johnson Controls, Inc.JCI (NYSE) 
  • Kao Corporation4452.T (Tokyo Stock Exchange) 
  • Kellanova (Formerly Kellogg’s North America)K (NYSE) 
  • Kimberly-ClarkKMB (NYSE) 
  • L’ORÉALOR.PA (Euronext Paris) 
  • ManpowerGroupMAN (NYSE) 
  • MastercardMA (NYSE) 
  • Oshkosh CorporationOSK (NYSE) 
  • Parsons CorporationPSN (NYSE) 
  • PaychexPAYX (NASDAQ) 
  • PepsiCo Inc.PEP (NASDAQ) 
  • Premier, Inc.PINC (NASDAQ) 
  • Principal Financial GroupPFG (NASDAQ) 
  • Prudential Financial, Inc.PRU (NYSE) 
  • Rockwell Automation Inc.ROK (NYSE) 
  • Royal Caribbean GroupRCL (NYSE) 
  • SalesforceCRM (NYSE) 
  • Schneider ElectricSU.PA (Euronext Paris)  
  • TE ConnectivityTEL (NYSE)  
  • Teradata CorporationTDC (NYSE)  
  • The AES CorporationAES (NYSE)  
  • The HartfordHIG (NYSE)  
  • The Timken CompanyTKR (NYSE)  
  • U.S. BancorpUSB (NYSE)  
  • Visa Inc.V (NYSE)  
  • Voya FinancialVOYA (NYSE)  
  • Waste Management Inc.WM (NYSE)  
  • WeyerhaeuserWY (NYSE) 

Note: A handful of these honoree stocks trade in Euros, and one trades in Japanese yen. For each, we convert USD to those currencies for the purchase year to get a sense of how far $100K would buy at that time. We then run the same share purchase formula to see how much the investment was worth in 2025 and then converted that amount back to USD so the final results are all a single currency. 

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