The short-form videos and digital communications offer companies an impactful and authentic way to engage with remote and global employees on key ethics and compliance issues
NEW YORK, NY – MAY 20, 2020 (Newswire.com) –
Ethisphere, a global leader in defining and advancing standards of ethical business practices, announced today a new alliance with Second City Works, the professional services arm of the world-famous comedy theater The Second City, to offer a range of videos and communications that use memorable scenarios and storytelling to draw attention to important ethics and compliance issues.
As companies turn to digital platforms and virtual environments, these 1-2 minute videos and communications provide a scalable way to advance the importance of ethics and compliance to employees through a variety of channels – in video calls, company intranets, emails and via a range of devices.
The videos are used by more than a third of Fortune 1000 companies and approximately 25 percent of the World’s Most Ethical companies to enhance broader training programs and build awareness of key topics including information security, privacy, anti-corruption, expense reports, third party risk management, due diligence, and more. The Real Biz Shorts library features more than 240 videos, with an additional 30 new videos being launched in 2020.
To mark the new alliance, Ethisphere and Second City are providing a free video download that companies can share with employees. Click here to get free access to a new Real Biz Shorts video focused on information security, which is a heightened risk in the work-from-home environment. In a May 28th webcast—register here—Ethisphere and Second City will also launch a series of new videos focused on issues that are most significant now due to remote working and additional pressure for employees and partners to deliver results.
“Organizations are navigating through so much today and ethics and compliance leaders are looking for ways to connect with employees and ensure that, wherever they are located, they continue to uphold company standards. The Real Biz Shorts library captures the attention of employees in a way that is accessible and memorable,” said Jonathan Whitacre, Executive Vice President and Chief Revenue Officer, Ethisphere.
“Research shows that using creativity and humor improves recall, problem solving and empathy,” said Steve Johnston, President and Managing Partner of The Second City. “Second City Works has used humor to talk about difficult subjects with our Real Biz Shorts content for 10 years. To ensure our videos and communications continue to hit the mark, we have collaborated with hundreds of organizations to bring authenticity to our ethics and compliance work. We are excited to further partner with Ethisphere to share these videos to broader audiences.”
Members of Ethisphere’s Business Ethics Leadership Alliance (BELA)—a globally recognized organization of over 300 leading companies collaborating to share best practices in governance, risk management, compliance, and ethics—will also receive a free Real Biz Shorts video download as part of the membership.
“Providing our employees with engaging and informative training is critical to maintaining the highest ethical standards at Lincoln. Utilizing short, humorous videos helps cut through the clutter and has been an excellent addition to our communications toolkit,” said Steve Harris, Senior Vice President and Chief Ethics & Compliance Officer, Lincoln Financial Group. “When people laugh, they watch, and when they watch, they learn—and that is key to influencing behavior and ethical decision-making.”
About Ethisphere
The Ethisphere® Institute is the global leader in defining and advancing the standards of ethical business practices that fuel corporate character, marketplace trust, and business success. Ethisphere has deep expertise in measuring and defining core ethics standards using data-driven insights that help companies enhance corporate character. Ethisphere honors superior achievement through its World’s Most Ethical Companies recognition program, provides a community of industry experts with the Business Ethics Leadership Alliance (BELA), and showcases trends and best practices in ethics with Ethisphere Magazine. Ethisphere also helps to advance business performance through data-driven assessments, benchmarking, and guidance. More information about Ethisphere can be found at https://ethisphere.com.
ABOUT SECOND CITY WORKS
The Second City has produced some of the most unforgettable satire and influential comedians of the last 60 years. Its pioneering methods inspire the mindsets and behaviors that lead to rapid innovation and incomparable content. Second City Works uses those same methods to create professional development, content, and events that drive personal growth and organizational improvement. secondcityworks.com.
ABOUT REAL BIZ SHORTS
Real Biz Shorts is a licensed video content library of more than 240 videos from the world-renowned Second City comedy theater that uses laughter to increase retention and inspire action around Ethics and Compliance and Talent Development challenges. Available in 16 languages addressing a wide range of important issues including harassment, conflicts, information security, FCPA and corruption, reporting and retaliation, privacy, political contributions, and using social media appropriately, Real Biz Shorts videos are easy to use and integrate within any existing training or communication solution to reach employees in a variety of ways. Learn more at www.realbizshorts.com.
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Media Contact
Aarti Maharaj
Director of Communications
[email protected]
@Ethisphere