Ethicast: Emotional Data is the Key to Driving Culture

For most E&C programs, a robust data analytics element is table stakes for running a best-in-class business integrity effort. But as data volumes grow to astounding levels, we must ask ourselves an important question: are we gathering the right kind of data? Case in point: How people feel about a particular issue is one of the most commonly overlooked data sets in employee behavior. And yet, it is an element that many data analytics programs simply don’t take into account.  

In this episode, Ray Day and Tony Sardella of Stagwell and Allison Worldwide explore how data around employee emotions might be one of the most critically overlooked pieces of the data analytics puzzle. Hear about:  

• E&C programs might be flying at “too high an altitude” when it comes to gathering and analyzing program data 

• An approach for data analytics that focuses on emotion that provides unique insight to organizational risk 

• Incorporating employee emotion into strategic planning leads to more ethical leadership 

• Building out the capability to gather and analyze emotional data