Ethicast: Strong Ethics is REALLY Good Business

Year after year, Ethisphere’s Five-Year Ethics Premium shows how much the publicly listed honorees of the World’s Most Ethical Companies® outperform their peers. This year, that overage is 7.8%, which is no small number. But what if you actually invested in these companies? How much would you make simply by investing your money with companies that exemplified best practices in business integrity? A lot, it turns out.  

Ethisphere’s Bill Coffin breaks down a hypothetical investing experiment that clearly shows strong ethics really is good business. He takes $100,000 in imaginary money, puts it into the 49 companies from the 2025 World’s Most Ethical Companies® that received honors 10 or more times, and crunches the numbers. Watch to see how much this hypothetical investment would have made.