On-Demand Replay Available
On-demand webcast

How to Talk About Ethics When No One Wants To

Aired November 13, 2025 1:00 PM-2:15 PM EST 1.25 Hour(s) Virtual · Free to Attend
About This Event

Ethics and compliance leaders are facing new communication challenges. Attention spans are short, skepticism is high, and pressure to show measurable business impact has never been greater. In this environment, how you frame the conversation around integrity determines whether people engage or tune out.

In this 75-minute interactive session, Ethisphere’s Erica Salmon Byrne joins PullSpark CEO Emma Pitts to help E&C leaders elevate the way they talk about ethics — inside the business, with executives, and in the boardroom. You’ll learn how to position ethics and compliance as a performance driver, build messages that cut through fatigue, and translate your program’s value into language that earns trust and alignment.
You’ll Walk Away With:
  • A six-component framework for crafting persuasive E&C communications that resonate across audiences
  • Verified data and insights to back emotionally intelligent, business-focused messages
  • Audience-specific examples and a “human moments” library to make integrity relatable, memorable, and actionable
PullSpark has helped brands like The Home Depot, Delta, Chick-fil-A, and Panda Express transform communication into a lever for engagement and measurable results. Together, we’ll apply those same tools to help your team connect the dots between integrity, performance, and impact.

Get To Know Our Speakers

Featured Speakers

Emma Pitts
Emma Pitts
Chief Executive Officer and Founder
PullSpark
Erica Salmon Byrne
Erica Salmon Byrne
Chief Strategy Officer
Ethisphere
Laura Thompson
Laura Thompson
Account Lead
PullSpark
Candi Shelton
Candi Shelton
Senior Strategist
PullSpark
Todd Haislip
Todd Haislip
Chief Creative Officer
PullSpark
On-Demand Replay Available
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Aired November 13, 2025 1.25 Hour(s) Free Access

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