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Hudson Cutler Principles David Herrick and Robert Dowling Launch New Agency, Ethic One

Agency teams up with global leader in business ethics – the Ethisphere® Institute – to provide strategy and benchmarking to the World’s Most Ethical Companies®

U.S. Bank Joins Client Roster to Advance Ethics Platform

NEW YORK, July 13, 2017 – Communications industry veterans David Herrick and Robert Dowling today announced the formation of a new agency, EthicOne, to help companies turn ethics into a strategic business advantage. EthicOne provides competitive benchmarking, strategy, branding and communications services that help companies engage employees, customers, regulators and investors.

The team announced a partnership with Ethisphere, publisher of Ethisphere Magazine and the global leader in defining and advancing the standards of ethical business practices. The partnership positions EthicOne as a strategic resource to the World’s Most Ethical Companies, the select group of businesses honored annually by Ethisphere for their leadership and commitment to ethical business practices.

“The importance that CEOs and boards place on ethics and culture is not being matched by the big agencies providing them with traditional consulting services,” said David Herrick, Managing Principal of EthicOne. “In partnership with Ethisphere and the World’s Most Ethical Companies, we’ll help business leaders translate their ethics into strategic business value.”

EthicOne provides clients with a full suite of ethics communications strategy and services, including: benchmarking studies; employee, customer and stakeholder communications strategies; and best practice sharing across the World’s Most Ethical Companies community. The agency brings together global ethics, publishing, strategy and brand communications expertise to nurture and grow ethics leadership positions.

“Never before has ethical business leadership been so important to a company’s valuation,” said Timothy Erblich, CEO, Ethisphere. “The World’s Most Ethical Companies are in a better position to attract employee talent, engage customers and demonstrate leadership to regulators, investors and partners. Our relationship with EthicOne will pair some of the communications industry’s most respected strategists with our world-renowned experts in ethics benchmarking, standards and practices to help companies harness the full value of their ethics leadership.”

EthicOne also announced the addition of U.S. Bank as a client. U.S. Bank was recently honored for the third-consecutive-year as a World’s Most Ethical Company, and is the largest U.S.-based financial institution to make the list.

“We are extremely proud of our employees and the strong culture of ethics we have built at U.S. Bank,” said Dana Ripley, Chief Communications Officer, U.S. Bank. “We are excited to work with EthicOne to leverage trust into a broader strategic platform that is meaningful to our customers and differentiates us in the financial services industry.”

EthicOne is based in New York City. For more information, visit or email [email protected].


About Ethic One

EthicOne provides strategy, branding and communications services that help companies place ethics at the heart of their brands. In partnership with Ethisphere® and the World’s Most Ethical Companies®, we translate your culture of ethics into a foundation of stakeholder trust. For more information, visit

About Ethisphere

The Ethisphere® Institute is the global leader in defining and advancing the standards of ethical business practices that fuel corporate character, marketplace trust and business success. Ethisphere has deep expertise in measuring and defining core ethics standards using data-driven insights that help companies enhance corporate character. Ethisphere honors superior achievement through its World’s Most Ethical Companies® recognition program, provides a community of industry experts with the Business Ethics Leadership Alliance (BELA) and showcases trends and best practices in ethics with Ethisphere Magazine. Ethisphere is also the leading provider of independent verification of corporate ethics and compliance programs that include: Ethics Inside® Certification and Compliance Leader Verification™. More information about Ethisphere can be found at

About Hudson Cutler & Co.

Hudson Cutler & Co. is a technology-driven marketing and communications company that develops great ideas to address the most complex business and social challenges. With industry-leading experts in branding, social media, technology development, research & insights, paid media and public relations, Hudson Cutler creates bespoke solutions to the most pressing business and marketing issues. Hudson Cutler is based in New York City. For more information, visit us at, on Twitter and on LinkedIn.




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