Ethicast
How to Create a Killer Compliance Newsletter
An ethics newsletter competes with every other newsletter in the inbox, yet Guardian Life Insurance’s Integrity Report averages an 84–85% open rate. In this Ethicast episode, Dianne Ramos, Head of Ethics, and Tiffany Rinehart, Head of Finance and Risk & Legal Communications, at Guardian Life Insurance join Ethisphere Editor-in-Chief Bill Coffin to explain how they built it. They walk through the listening roadshows that came before the first issue, a fixed four-part format that leads with real scenarios instead of policy language, the case for publishing only a few times a year, and how they won over HR and employment counsel before opening up about the program’s work. Their conclusion: the newsletter is not the goal. Trust is.
