Archives: Team Members

Emily Schnurr is a Culture Analyst on Ethisphere’s Data & Services team, contributing to culture assessment projects that help organizations measure and improve their ethical culture. She supports client engagements by analyzing survey data and translating findings into actionable insights. 

Shelby Carr, CPA, is the Vice President of Finance at Ethisphere, where she leads the Finance & Accounting function with a focus on building a high-impact team that drives strategic decision-making. She brings deep expertise in SaaS financial planning and analysis, accounting, and auditing. Before Ethisphere, Shelby progressed through FP&A Manager to Senior Manager to Director of Finance & Operations at Inhabit IQ, a software company. Prior to that, she was Manager of Internal Audit at Halma, a global life-saving technology group, and earlier in her career worked at PYA, an audit and assurance firm, rising from Audit Intern to Manager. Shelby holds a Master’s degree in Accounting from the University of Tennessee-Knoxville. 

David Shreffler is the Vice President of Engineering at Ethisphere, leading the technology team responsible for building and maintaining Ethisphere’s software products and data platforms. Before Ethisphere, David served as Director of Engineering at Guardify, where he led the engineering team developing innovative security solutions, and as Director of Web Development at Ervin & Smith, where he led the creation of cutting-edge web applications. He holds a B.S. from the University of Nebraska at Omaha and an M.Ed. in Learning, Teaching, and Curriculum from the University of Missouri-Columbia. 

Julia Petre is Head of Marketing at Ethisphere, where she leads the company’s marketing strategy across growth, demand generation, product marketing, brand, thought leadership, events, and analytics. She is responsible for turning Ethisphere’s story into measurable growth by shaping the company’s narrative, generating pipeline, and equipping teams to clearly communicate how Ethisphere’s products and services help ethics and compliance leaders succeed.

Julia brings a balance of strategic leadership and hands-on execution to her role. She works across functions to set priorities, refine messaging, guide launches, evaluate performance, and ensure marketing investments translate into business impact.

Before joining Ethisphere, Julia spent more than four years at LRN, where she built the company’s product marketing function and later served as Senior Director of Global Product Marketing. Earlier in her career, she spent a decade at Return Path, helping scale the business from $15 million to $100 million in revenue and supporting the company through a successful exit.

Matthew Spitzer is a Vice President of Sales at Ethisphere, where he leads enterprise go-to-
market strategy and supports revenue growth across new and existing business. He focuses on
aligning sales execution with company priorities, strengthening operational processes, and
partnering cross-functionally to enhance market impact.

Matthew brings over a decade of experience across enterprise SaaS, education technology, and
mission-driven organizations. Prior to Ethisphere, he held leadership roles at ChurnZero and
Rosetta Stone, where he led enterprise sales teams and supported expansion into new markets.
Earlier in his career, he worked in business development and partnerships at the Center for Open
Science and several other software companies, contributing to the launch and growth of new
programs and initiatives.

He is known for a data-driven and accountable leadership style, with a focus on execution, team
development, and continuous improvement. He is particularly focused on integrating AI-first
tools into go-to-market strategy—leveraging automation, data, and emerging technologies to
improve team efficiency, refine sales tactics, and elevate customer engagement. Matthew holds a
Master’s degree from the University of Virginia.